Olha Solonenko
Olha Solonenko is the founder of AskTheCustomer, an evidence-based AI customer persona platform for B2B teams. Based in Ireland, she works on helping product, marketing and sales teams use real customer evidence in everyday decisions.
How to build evidence-based buyer personas from interviews
Learn how to build buyer personas from interviews in five steps, with a copyable persona template and a way to back every claim with a real customer quote.
How to prepare for a sales call with an enterprise buying committee
Selling to a committee? Map who is in the room, learn what each role needs, plan the call around shared goals and leave with a next step everyone backs.
How to test messaging before a launch
Test messaging with the people it’s for. The five layers to check, how to collect customer language, and which testing methods to use before launch.
How to write a messaging framework template from research
Write a messaging framework template from customer research: five steps, a table to copy and checks so every claim traces back to real evidence.
New client customer research: get up to speed in a day
Starting with a new client? Turn their interviews, calls and tickets into a first customer view in one day, using six questions and a simple method.
Test your value proposition against customer evidence before launch
Check your value proposition against interviews, calls and tickets you already hold before launch. A question table, a manual method and honest limits.
How to write customer interview questions that aren't leading
Write customer interview questions that aren't leading. Use a bad-versus-good table, a 6-point check and neutral probes to hear what customers think.
How to do voice of customer copywriting with real evidence
Voice of customer copywriting in 5 steps: mine interviews, calls, tickets and reviews for exact phrases, then turn them into tested copy. Includes a phrase bank.
Prepare for a discovery call using objections you've already heard
Prepare for a discovery call with the objections your team has already heard. Six questions to ask your call notes, a manual method and honest limits.
How to prioritise feature requests from customers
Turn a pile of feature requests into a clear roadmap. Find the need behind each request, count who is asking, score with RICE and say no with care.