Is AskTheCustomer right for your team?
An honest answer in a minute. We'd rather tell you now if it's not a fit than waste your time later.
Tick what's true for your team.
Five questions. No email needed.
A great fit, and not a fit.
Both lists are honest. If you're on the right-hand side, we'll point you to something that will help more.
A great fit if…
You're a B2B company with 10–500 people
SaaS or tech-enabled. We're built around B2B buying groups: segments, roles and the people who sign off.
You already hear from customers
Interview notes, call transcripts, support tickets, surveys or research docs. Even a modest pile is a good start.
That evidence is scattered
It sits in different tools and people's heads, so it rarely makes it into the meeting where the decision happens.
You decide often
Roadmap, messaging, pricing, launches, sales objections. The more customer-facing calls you make, the more useful it gets.
You don't have a big research team
Or the one you have is stretched. You want customer answers without waiting weeks for a study.
You want sources, not guesses
Every answer shows the evidence behind it and how strong it is.
Not the right fit (yet) if…
You don't have customers or evidence yet
There's nothing for us to learn from. Instead: run 5–10 customer interviews first. Then come back.
You need statistically valid research
Market sizing or results you can quote with a margin of error. Instead: a properly sampled survey is the better method.
You want AI to replace talking to customers
It won't. We help you use what customers already told you. Instead: keep talking to them, and use us to make every conversation count.
You sell mainly to consumers
Our segments and personas are built for B2B buying roles. Instead: look for tools designed for high-volume consumer feedback.
You need SSO or SOC 2 today
Both are on our roadmap but not ready yet. Instead: tell us your timeline. We'll let you know when we're there.
The people who ask the questions.
Different roles, same customer picture. Here's what each typically asks.
Strategy and priorities
Roadmap and features
Positioning and launches
Reusing research
Retention and objections
Not on the list?
If you make decisions that affect customers, you'll have questions for them. Apply and tell us yours.
The moments it pays off most.
Most teams don't need it every hour. They need it at these moments, and they need it fast.
Planning the roadmap
Check which ideas customers actually asked for, and who asked.
Reworking positioning or messaging
Hear the problem in your customers' words, not yours.
Seeing the same issue again and again
Find out how widespread it is and which segment feels it most.
Preparing a launch or a pricing change
Spot objections before they show up in sales calls.
Comparing customers and prospects
See where what prospects worry about differs from what customers value.
Less than you think to get started.
- Some customer evidence. A handful of interviews, call transcripts or a ticket export is a good starting point.
- A real question. One decision coming up where the customer view would help.
- A setup session. We do it together with you on a call.
- Honest feedback. Tell us what works and what doesn't.
Is it right for us? Common questions
What size of company is AskTheCustomer for?
B2B SaaS and tech-enabled companies with 10–500 employees. Smaller teams often don't have enough customer evidence yet. Larger companies may need SSO or SOC 2, which are on the roadmap but not ready.
How much customer evidence do we need?
A handful of interviews, call transcripts or a support ticket export is a good starting point. If you have no customers or evidence yet, start with customer interviews first.
Does it work for B2C companies?
It's built for B2B buying groups, with segments and roles such as buyer, evaluator and end user. Teams that sell mainly to consumers will usually be better served by tools designed for high-volume consumer feedback.
Can it replace customer research?
No. It helps you reuse what customers already told you at the moment a decision is made. For new discoveries, keep talking to customers. For statistically valid results, use a properly sampled survey.
Join Early Access. Use AskTheCustomer for free.
Not sure you fit? Apply anyway. We'll tell you honestly, and point you somewhere better if it isn't us.