The AskTheCustomer Blog

Buyer Personas From Interviews: 5 Steps | Ask The Customer

Olha Solonenko — Tue, 27 Oct 2026 10:08:58 GMT

To build buyer personas from interviews, pick one buying decision, interview people who recently made it, code every transcript into the same fields, cluster the patterns and attach a quote to each claim. A persona that points back to real words is one your team can check and trust.

How to Prepare for an Enterprise Buying Committee Call

Olha Solonenko — Mon, 26 Oct 2026 11:06:10 GMT

To prepare for an enterprise buying committee call, work out who will be in the room and what each person must be able to say yes to. Research the account, plan questions for each role, build the call around goals the whole group shares, and agree a next step that helps the committee align, not just you.

How to Test Messaging Before a Launch (Step-by-Step)

Olha Solonenko — Sat, 24 Oct 2026 10:06:06 GMT

To test messaging before a launch, collect how customers already describe the problem, then check each draft with target buyers against five layers in order: clarity, relevance, value, differentiation and credibility. Split results by segment and buying role, fix the earliest failing layer, and only then A/B test.

Messaging framework template | AskTheCustomer

Olha Solonenko — Thu, 22 Oct 2026 10:54:38 GMT

A messaging framework template turns customer research into one shared page: your audience, their pain, three value pillars, proof and the words to use. To write one, lock the audience, mine customer evidence for pains and phrases, draft the pillars, fill the table, then test it with buyers.

New client customer research in a day | AskTheCustomer

Olha Solonenko — Wed, 21 Oct 2026 09:59:37 GMT

New client customer research can fit into one day if you start from evidence the client already holds. Gather their interviews, calls and tickets. Group them by customer type and role. Then ask six questions of that evidence. You'll finish with a first view of pains, words and gaps.

Test value propositions on customer data | AskTheCustomer

Olha Solonenko — Tue, 20 Oct 2026 09:08:28 GMT

To test a value proposition before launch, gather the customer evidence you already hold, then ask it seven questions: which problem customers name, how much it matters, what they do today, the words they use, what would make them doubt the claim, how roles differ, and what is missing. Mark each claim supported, contradicted or unproven, and talk to real customers where the evidence is thin.

Non-leading customer interview questions | AskTheCustomer

Olha Solonenko — Fri, 16 Oct 2026 10:22:54 GMT

To write customer interview questions that aren't leading, ask about specific past events instead of opinions or predictions, keep each question open and neutral, and never hint at the answer you want. Then probe with “tell me more” rather than offering answers. Test your list on a colleague before the real interview.

Voice of customer copywriting in 5 steps | AskTheCustomer

Olha Solonenko — Wed, 14 Oct 2026 09:08:36 GMT

Voice of customer copywriting means writing from the exact words customers use, not the words your team prefers. Gather interviews, calls, tickets and reviews, copy out exact phrases, group them by theme, count how many different customers say each one, then write and test your copy against real buyers.

Discovery call prep using past objections | AskTheCustomer

Olha Solonenko — Mon, 12 Oct 2026 09:34:19 GMT

To prepare for a discovery call, check what similar buyers have already said. Ask your call transcripts and deal notes which objections come up, when, what sits behind them, how roles differ, what eased them and what is missing. Turn the answers into a few discovery questions, then listen on the call.

How to prioritise feature requests | AskTheCustomer

Olha Solonenko — Wed, 07 Oct 2026 09:07:14 GMT

Customers are good at describing their problems and unreliable at designing solutions. Here is how to turn a pile of feature requests into a short list you can defend.